What
is Cognitive Psychology?
According
to APA, Cognitive psychology is the “Study of higher mental processes such as
attention, language use, memory, perception, problem solving and thinking”.
Motivation
What
is Motivation?
The
word Motivation comes from “Mover” the Latin word meaning to move. Motivation
is defined as the driving force. Motivation means a need or desire that
energizes and directs the behaviour toward a goal. Motivation is a general term
for the process of starting, directing and maintaining physical and
psychological activity. Motivation is a broad concept that collects all the internal
mechanism involved in performance for one activity on other, Vigour on
responses.
Factors
or aspects of Motives
1)
Need: Physiological deficiency in
organism’s body is called need. Need creates tension and imbalance in body.
2)
Drive is motivation for action. Drive
is activated and aroused organism takes action to restore the balance.
3)
Incentives: An external Stimulus
anticipated as reward, which directs and energizes behaviour.
4)
Effect: Incentives causes the
satisfaction. This satisfaction may be physical as well as Psychological. If
organism needs are fulfilled it goes in state of homeostatic. In case of
negative effect stress or irritability occurs that indicates motive is still
unsatisfied. So organism restarts all the processes.
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